announcing 40 search updates that happened in February (or are in progress right now).
It would be all but impossible to fully sum up the full slate of changes here, but there are a few that seem especially noteworthy and will no doubt produce a lot of speculation among search marketers. Here’s a look at the ones that stand out to me:
谷歌确认了新的熊猫更新，同时公布了在二月发生（或正在进行）的40多个搜索更新。以下是所有但不可能是完美的全部改变，但是仍有一些值得特别注意，并无疑将引发大量搜索营销人员中的猜测。以下是让我注意的几点：
Panda 3.3 Update
Here’s what Google says about its latest Panda-related change:
这里是谷歌称其最近的熊猫相关的变化：
Panda update. This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.
This sounds very similar to Panda 3.2, which happened in mid-January and was described only as a “data refresh” and not related to new or changed ranking signals.
熊猫更新。此次发布刷新了在熊猫系统中的数据，使其对最近的WEB变化更敏感、更准确。
这听起来非常类似于熊猫 3.2：这发生在 1 月中旬的仅仅称得上是一"数据刷新"，而与新的或变化的排名不相关。
Panda was launched a year ago — don’t miss the full background in our recent story,Infographic: The Google Panda Update, One Year Later.
Postscript, Feb. 28th: Google tells us that the Panda data update took place yesterday, February 27th. The company declined to share any additional information about the “link evaluation” item below.
熊猫在一年前发布——别错过在我们最近的故事： 《图表：谷歌熊猫更新，一年以后》中的完整背景。
2 月 28 后记：谷歌告诉我们熊猫数据更新发生在昨天，
Evaluating Links
Google says it’s getting rid of a link evaluation signal that it’s been using for years. This one’s sure to prompt discussion:
链接评价
谷歌声称正在摆脱一个使用了多年的链接评价信号。这值得进一步探讨。
Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.
链接评价，我们经常使用锚文本来帮助我们识别被链接页面的主题。但我们已经改变了这种链接评价的方法；特别，我们正关闭一个我们使用了多年的链接分析方法。为了保持我们系统的可维护，干净和可理解，我们常常重构或关掉部分的评分。
We’ve reached out to Google in the past, asking for further clarification on the items in these monthly roundups. The company has indicated that the blog post says everything Google wants to say. That, along with Google’s understandable (and necessary) reluctance to give away too many details about ranking signals, leads me to assume we won’t be getting anything more than the above about this.
A link evaluation signal that’s been used for years is now turned off? The SEO mind races….
我们曾经向谷歌询问，要求进一步澄清这些每月综述中的事项。该公司已表示博客的帖子说了谷歌要说的所有东西。鉴于谷歌可以理解（及必须）的不太愿意放出太多有关排名信号的细节，让我认为我们不能得到比上面更多的东西。
一个多年使用的连接评价信号被关掉了？ SEO思绪飞驰….
Local Search Rankings
Here’s another one, along with the link evaluation signal, that I’m actually surprised Google would so openly reveal. The company says traditional algorithmic ranking factors are now playing a bigger part in triggering local search results:
本地搜索排名
这里是另一个有关连接评价信号的，也是确实让我吃惊谷歌会公开。该公司表示，传统的算法排名的因素在触发本地搜索结果中正在发挥着更大的作用：
Improvements to ranking for local search results. [launch codename “
Traditional SEO has played a bigger part in Google’s local search since the launch of Places Search in late 2010. And now it sounds like that dial is being turned up a little higher, too.
改进本地搜索结果的排名，[启动代号“威尼斯”]这个改进通过依赖更多主搜索结果排名的信号提高了本地通用结果的触发。
自从2010年底 地方搜索发布以来，传统SEO在谷歌本地搜索作用更大。现在看起来标度也被抬高了。
Google’s post also says local results are being improved because of a “new system to find results from a user’s city more reliably. Now we’re better able to detect when both queries and documents are local to the user.”
谷歌的帖子也说本地结果正得到改善，因为“一个新的更加可靠的从一个用户的城市查找结果的系统。当查询和文献对用户来说是本地的时候，现在我们能更好地检测到。
Google has confirmed a new Panda update at the same time that it’s