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亚马逊平台对产品图片的要求

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图片标准:
在亚马逊上传的每个产品都必须要求有附上一张或者多张清晰直观,便于理解的产品图片。产品图片要求能能够准确的展示此产品,产品的信息量体现的丰富,对客 户有足够吸引力。可能的话尽量多放置几张不同角度,不同细节的图片。图片区域是卖家给客户展示自己产品最直接有效的方式,所以图片的质量非常重要,卖家一 定要引起重视。如果图片质量和标准没达到亚马逊的要求,那么平台有权拒绝卖家上传的图片。

产品主图:
主图的背景必须是纯白色(亚马逊搜索和产品详情界面的也是纯白的,纯白的RGB值是255,255 ,255 )
主图不能是绘图或者插图而且不能包含实际不在订单内的配件,道具
主图不能带LOGO和水印(产品本身的LOGO是允许的)
主图中的产品最好是占据图片大约85%左右的空间
产品必须在图片中清晰可见,如果有模特,那么模特不能是坐姿,最好站立
如果要使用模特就用真人模特,不能使用服装店里的那种模型模特
不能包含裸体信息

产品辅图:
辅图应该对产品做一个不同侧面的展示,产品使用的展示,或对在主图中没凸显的产品特性做补充,亚马逊产品listing中卖家可以最多添加8张辅图
辅图最好也是和主图一样是纯白的背景,但这不做强制要求,不是纯白的问题也不大
辅图不能带LOGO和水印(产品本身的LOGO是允许的)

产品必须在图片中清晰可见,如果有模特,那么模特不能是坐姿,最好站立
如果要使用模特就用真人模特,不能使用服装店里的那种模型模特
不能包含裸体信息

图片尺寸:
图片的长度或者宽度任意一边大于1000像素时,该图片就可以有"zoom function"图片放大功能。("zoom function"被亚马逊证实过对产品销量提高有一定的帮助)
图片的最短边如果小于500像素,上传时会被亚马逊系统直接拒绝

图片格式:
JPEG , TIFF , GIF 这些格式的图片可以在亚马逊上上传的 (推荐JPEG格式的图片,这个格式的图片上传时速度更快)

图片范例:



==
Image  Standards
Every  product on Amazon needs one or more product images. Choose images that are  clear, straightforward, and easy to understand. They must accurately  represent the product and be information-rich and attractively presented.  Show only the product that is being offered for sale, with minimal or no  propping. Text, logos, and inset images are not allowed. Whenever possible,  provide several images, with each one showing different angles and details of  the product. This is your opportunity to show your product to your customer,  so quality matters.
We  reserve the right to reject images that do not meet our image standards.
It is  your responsibility to ensure that you have all necessary rights to the  images you submit.

MAIN  Images
*The  background for a MAIN image must be pure white (pure white blends in with the  Amazon search and item detail pages, which have RGB  values of 255,255,255).
*A MAIN  image must not be a graphic or illustration and must not contain accessories  that are not being dispatched with the product, props that may confuse the  customer, text that is not part of the product, or any logos, watermarks or  inset images.
*The  product must fill 85% or more of the image.

Additional  Images
*MAIN  images should be supplemented with additional images showing different sides  of a product, the product in use, or details that are not visible in the MAIN  image. For media products, this could include the back cover, sample pages,  or screenshots. You can add up to eight (8) images.
*A white  background is recommended, but not required. Additional images may not  include logos or watermarks, and all props or accessories must be presented  in a way that will not cause customer confusion.

Image  Size
Images  should be 1000 pixels or more in either height or width as this will enable  the zoom function on the website (zoom has been proven to enhance sales).  Files measuring less than 500 pixels on the longest side will be rejected by  our system.
   
Naming  and formatting
*Amazon  accepts JPEG (.jpg), TIFF (.tif), or GIF (.gif) file formats (JPEG files are  preferred as they are smaller in size and can therefore be processed and  uploaded more quickly).               
*A  suggested way to name an image file is to save the image on your web server  using the product SKU as the file name followed by the view type or variant  code--MAIN, PT01-PT08 (additional images), SWCH (usually a color swatch only  used on products with more than one variation). Examples:  8845013515.MAIN.jpg, 8845013515.PT01.jpg, 8845013515.SWCH.jpg