Facebook的搜索指令相当于一个挖矿工具，却很少有人会用。既然是矿，当然先到先得！另外通过学习与使用Facebook的搜索指令，我们也可以从中领悟到如何让自己的内容能够取得更好的排名。
分享完Google的常用搜索指令后今天再跟大家分享一下Facebook的搜索指令有哪些以及如何用这些指令来提升我们亚马逊SMMER
来提高营销的效率与质量，从提升目标质量上进一步来提高SMM的转化率。对google搜索指令也感兴趣的请在本站搜索另一篇使用Google的搜索指令来分析anke的营销资源与anker营销策略。不管是在哪款程序上，用好指令可以方便更加精准的找到自己的目标。所以你学习好这些指令并加以灵活应用，可以实现事半功倍的效果。
在以后的课程分享中，我尽可能先呈现案例再讲理论，这是学习的重要方法之一。并且所有的案例我尽可能是我亲自操作，并且力争是新鲜出炉的，我同时也会即时更新相关的实践心得与成果，并在评论中与大家互动，期望与大家共同进步。
温馨提醒：:下面的 X代表任何对应的具体名称。
如我们用下列搜索指令来搜索我们亚马逊全球开店项目的营销资源：
比如我们希望结交一些在我们美国公司所在地洛杉矶工作的人，为什么呢，因为你在Facebook上找资源很多时间是找人，找人不外乎从时间，地间，人名，事项等几个主要维度与定位，只要是搜索引擎，他的算法一定是从记录形成的每一个具体直接或者间接对象的内容上去进行匹配的，对网页来讲，对象是一个一个的页面，Facebook的搜索引擎要管理的对象就是post,page等等一个个具体的对象形成的内部内容，这一个规律性的思维非常重要，任何平台都有这个基本规律，万变不离其宗，或者说一法通，万法通！不信，我们看案例：
案例1、找在洛杉矶工作的人用这要样的搜索指令：people who work at x
如：people who work at Los Angeles，结果如下：
结果页中的第一个people who work分散出现在贴子中，地址洛杉矶出现在作者的介绍中，他们都从属于一个帖子的全部中的部分。正好证明了我的思考的正确性。下图也是，拿出你过人的社交本领，拼命的加吧，总能找到合适你的。
案例2、找在洛杉矶工作的人的朋友，用这要样的搜索指令：friends of people who work at x
如:friends of people who work at Los Angeles
搜索结果链接：https://www.facebook.com/search/top/?init=quick&q=friends%20of%20people%20who%20work%20at%20Los%20Angeles&tas=0.776393865845306
如果如图：
大家注意观察我们搜索的内容与页面的关系了么。
搜索结果的排名也不是按照我们期望看到的直接的比如时间，顶人数，评论人数等进行排序的，应该也是edgerank在起作用。
做Facebook的优化原理跟SEO一个道理，如果我们是要面向外部陌生客户推广我们的产品与页面，我们先要知道客户会用到哪些关键词来与我们找到我们，然后我们就要用这些关键词按主次轻重顺序来充实与优化我们的内容，然后就为这个做好的了对象进行加权工作，只要目标关键词所在的帖子的权重获得了优先地位，我们就成功解决了获取流量的关键工作。
案例3、比如我们做亚马逊产品开发时，全新成功开发到新的汽车专用的特色的香薰机，我们要找到目标客户进行精准推广，这个时候，我们可以进行相关分析了，我们决定用兴趣这个角度来定位我们的目标客户，比如他可能喜欢车，车可能不太新，极有可能需要用我们的产品来改善车内空气环境，如果我们用这个搜索指令：
Find People by Pages they like:
如： Find People by Pages they like car
还比如客户亚马逊全球开店项目卖的是蓝牙运动耳机，我会分析用户的兴趣应该是健身与慢跑，于是我用类似搜索的指令进行搜索：
people who like jogging or workout搜索指令在facebook中找目标客户
确属需求时也可以用这个指令：people who like x and x
无论那种产品我们要知道我们的目标客户有哪些关联的特点，这要对于我人精准开发客户是有巨大的帮助的。
下面分享在Facebook上找amazon评测群的方法:
如：groups of people who like amazon reviews
groups of people who like x
groups of people who like x and x
groups of people who like x and go to x-school
groups of people who like x and visited x
groups of people who like x and visited x-city/state
根据目标客户爱好与地址找客户的兴趣点
favorite interests of x-person
favorite interests of people who like x
favorite interests of people who live in x
favorite interests of people who like x and live nearby
favorite interests of people who like x and live in x-city/state
favorite interests of people who like x and visited x
favorite interests of people who like x and work at x
找同行与竞争者的搜索指令:
pages liked by people who like x
pages liked by people who live in x-city/state
pages liked by people who like x and work at x
pages liked by people who like x and live in x-city/state
pages liked by people who like x and go to x-school
pages liked by people who like x and visited x
pages liked by people who like x and visited x-city/state
pages liked by people who live in x-city/state and work at x
pages liked by people who live in x-city/state and go to x-school
pages liked by people who live in x-city/state and visited x
pages liked by people who live in x-city/state and visited x-city/state
pages liked by people who live in x-city/state and like x
找目标粉丝的搜索指令：
fans of x and x
fans of x and x who live in x-city/state
fans of x and x who go to x-school
fans of x and x who visited x
fans of x and x who visited x-city/state
fans of x and x who work at x
fans of x and x who like x
通过地址与爱好组合来找目标客户
people who work at x and like x
people who work at x and live in x-city/state
people who work at x and go to x-school
people who work at x who visited x
people who work at x who visited x-city/state
people who work at x and like x and x
people who work at x and live in x-city/state and visited x
people who work at x and live in x-city/state and go to x-school
people who work at x and go to x-school and visited x
people who work at x and go to x-school and like x
people who work at x who visited x and live in x-city/state
people who work at x who visited x and go to x-school
people who work at x who visited x and like x
people who work at x who visited x-city/state
当你朋友很多的进修，筛选朋友的指令：
my friends that work at x
my friends that like x
my friends that live in x-city
my friends that go to x-school
my friends that work at x and live in x-city
my friends that work at x and go to x-school
my friends that work at x and like x
my friends that work at x and visited x
my friends that work at x and visited x-city/state
my friends who work at x
my friends who like x
my friends who live in x-city
my friends who go to x-school
my friends who work at x and live in x-city
my friends who work at x and go to x-school
my friends who work at x and like x
my friends who work at x and visited x
my friends who work at x and visited x-city/state
其他的：
people who are not my friends that work at x
people who are not my friends that like x
people who are not my friends that live in x-city
people who are not my friends that go to x-school
people who are not my friends that work at x and live in x-city
people who are not my friends that work at x and go to x-school
people who are not my friends that work at x and like x
people who are not my friends that work at x and visited x
people who are not my friends that work at x and visited x-city/state
现在找到了扎堆的目标客户，资源在眼前了，加人建立有效交互就是一门艺术了，不要信也不要用技术的方法来实现规模性的加群与加好友，风险很高，不符合社交当前的互动本质；还是扎实的做好功课吧!
来源：http://tieba.baidu.com/p/4839919954